Deep-hydration formula: A moisturizing product that uses humectants (like hyaluronic acid or glycerin) paired with nourishing emollients delivers immediate and lasting hydration. It soothes dry skin, restores the skin barrier, reduces flakiness and tightness, and helps makeup apply more smoothly. Look for lightweight textures that absorb quickly without leaving a greasy residue for comfortable, all-day wear.

Gentle exfoliation: A personal-care feature that removes dead skin cells to brighten complexion and improve texture without irritation. Chemical exfoliants (AHA/BHA) dissolve bonds between cells, while mild physical exfoliants use fine particles or brushes; both should be optimized for skin type and concentration to avoid over-exfoliation. Regular, gentle use promotes smoother skin, reduces clogged pores, and enhances the absorption and performance of other skincare products.